We take our social responsibilities extremely seriously. To ensure we are speaking to adult tobacco connoisseurs, please confirm you are over 21 years old today.
Thank you for your understanding!
Welcome to our world
We take our social responsibilities extremely seriously. To ensure we are speaking to adult tobacco connoisseurs, please confirm you are over 21 years old today.
Thank you for your understanding!
Passion
for everything
we do
OUR CORE VALUES shape every aspect of who we are. How we interact with our smiling consumers; how we collaborate with our people and business partners; and how we strive for excellence in everything we do.
They are the guiding principles that define our culture as well as anchor our strategies and decision-making. Unifying our activities and approach, they ensure that we are all rowing – not only in the same boat – but in the same direction.
Join us as to explore the foundation that defines our culture and leads us into the future.
We challenge today, to grow tomorrow.
We are committed to innovating and improving quality everywhere, throughout the whole value chain – every single day. This ensures that we stay competitive on all levels and in all functions.
In practice, innovation means fostering cross-functional teamwork, involving diverse people – and encouraging them to challenge the status quo and think outside the box. Whether it is developing new product experiences, refining our processes or reimagining relationships with our partners, we never stand still. We are always where the action is – and always striving to stay one step ahead.
But our spirit of innovation doesn’t stop at ideation – it extends into the steady improvement of quality in everything we do.
From the materials we use to the craftsmanship that goes into our products, we are constantly seeking new ways to exceed expectations.
We minimise complexity to maximise results.
Complexity creates confusion and inefficiency, while simplicity brings clarity and effectiveness. As Einstein said, “everything should be made as simple as possible – but not simpler”. And we agree.
For us, ‘KISS’ means distilling everything we do down to its essence and applying simple, logical solutions to complex problems. It is why, at every stage of our daily work and in a projects – from assessment to concept, from testing to going live, we always ask ourselves: what can we take away, without negatively affecting the desired outcome?
“Keep it simple and solid” may sound straightforward – but doing it well is difficult. It requires clear, rational thinking and thorough preparation. But it is a challenge we gladly accept, because we know it strengthens our competitiveness.
We believe honesty and openness are the basis of all our work.
‘Honest and Open’ means speaking up, saying what we really mean, leaving nothing unspoken and being able to agree
to disagree.
In practice, this means creating an environment where we can be clear and direct – an environment without politics where we can bring data, evidence and solid arguments to the table – even if they might be inconvenient. To put it another way: we see it – we say it – we fix it.
And ‘Fun’? This is all about inner happiness – satisfaction in our roles and enjoyment in working as part of a team. This is how, together, we build trust, collaboration and respect. And by making time for fun and laughter too, we strengthen our relationships, energise ourselves and keep morale high.
We set priorities and manage our resources effectively.
For us, ‘Focus’ is about channelling all our resources towards OUR MISSION and OUR STRATEGY, on all levels and across all functions.
In practice, this means we set clear and aligned priorities and stick to them. We define responsibility and take ownership. We take informed decisions, and we allocate and manage our resources properly, whether it be people, time, expertise or finances.
‘Focus – we do it right or not at all’ is a standard we hold ourselves to, each and every day. From launching new products to collaborating on challenging projects, we know that delivering success involves tuning out the distractions, zoning in on what matters, and having the courage to say “NO” to anything that does not fit with our strategy or priorities.
We ensure our agility and independence through financial stability.
Margins enable us to invest in our people and our brands, as well as quality and innovation.
We owe our continued growth to these margins. Because at the end of the day, they guarantee our long-term competitiveness in what is a rapidly-changing, sometimes unpredictable marketplace. Without profitability, we cannot invest; not in people, research, new products, quality improvements, solid production facilities – and other important things besides.
In practice, ensuring our margins and profitability means we are cost-minded and we do not tolerate waste. Surplus, laziness and luxury are not part of our behaviour.
Cash is the oxygen that secures our short-term survival. But margins are the food that allows us to grow and thrive. They are the fuel for our future.
We are fair, ethical, reliable and responsible.
We believe that the benefits of what we do must benefit all the constituents of our value chain. This is particularly true when it comes to the countries of origin of our tobacco and their communities, along with our employees and business partners.
In practice, being responsible towards people, tobacco and the environment means we treat everyone with respect. We contribute to our communities and support local social projects in the regions where we are located. We take care of our environment and nature, and we use environmentally-friendly practices.
Making a positive impact on our people and the world around us is something we take extremely seriously. Why? Because at DANNEMANN Group, we truly and genuinely care!
